Being a leader doesn't mean you have followers, it means You go first
Reign Maker Group OF COMPANIES
Reign Maker Group is a portfolio of specialized businesses that equip brands, talent, and industry leaders with the tools, strategy, and infrastructure to move todays attention-driven economy forward.
We sit at the intersection of marketing, talent, media, and education.The future of influence is clear - powering platforms, people, and ideas that shape culture and drive commerce.
An expert-led influencer marketing firm and social media agency helping organizations adapt, engage, and thrive in the new media landscape. The Now Agency partners with brands to accelerate social-native adoption through strategic advisory, influencer marketing, and owned social media innovation.
Holds, manages, and provides strategic direction, shared capabilities, and infrastructure to its operating agency brands. A strategic offering for managers to build their business while leveraging the benefits of a scaled network of qualified managers and industry leaders.
In service of brands and agencies who are navigating the complexities of working with celebrity talent, creators with influence and brand collaboration to streamline the execution process for culturally relevant and mutually-beneficial partnerships.
The educational and professional development arm of Reign Maker Group, the Creator Rep Institute is our premier three-month training program for the next generation of creator managers. Fueling a new job class while protecting a space through foundational learning
Jonathan Chanti
Jonathan Chanti is the CEO and co-founder of Reign Maker Group, a constellation of agencies at the intersection of brand, media, marketing, and talent. Previously, Jonathan served as President of Viral Nation Talent, where he built what became the largest influencer representation agency in the world. In that role, he oversaw Talent, Creator Studios, Talent Ventures, Podcast, and the Motion Picture Group—spanning talent management, independent film, media rights, and production. A forward-thinking business builder, Jonathan has been pioneering the creator economy since 2012. With over 15 years of experience in business development, talent management, influencer marketing, entertainment marketing, and SaaS, he has helped shape the modern creator landscape. Before Viral Nation, he was Executive Director and SVP of Sales at InfluencerDB, leading its expansion into North America. Earlier, as part of the founding team at HYPR Brands, he launched the first influencer search engine and secured 100+ Fortune 500 clients and 25 of the world’s largest agencies. Jonathan began his career at Platinum Rye Entertainment, where he brokered some of the earliest influencer marketing deals for Fortune 500 brands. Recognized as an authority in the space, Jonathan’s insights have been featured in The Wall Street Journal, The New York Post, Forbes, AdWeek, AdAge, Bloomberg, The Drum, Entrepreneur, and Digiday.
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